Unit 1 Assignment 1

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Q Explain why the company's supply chain strategy is successful, for example, the selection and management of suppliers, and determination of information needs and systems.

Q What advantage does Zara gain against the competition by having a very responsive supply chain?

Q What advantage does the company gain from replenishing its stores multiple times a week compared to a less frequent schedule? How does the frequency of replenishment affect the improved customer satisfaction?

Q What information infrastructure does Zara need in order to operate its production, distribution, and fast fashion retail network effectively?

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Supply chain management for any company is essential as it involves the relationship between the supplier and the customer where with the help of logistics both comparative advantage as well as customer satisfaction are gained. Zara’s supply chain strategy has been successful because it has collaborated in areas where there is a stronghold of its company. It has identified its strengths by collaborating more with the retail outlets where it can directly

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